Security just got personal – Recruitment Campaign


33 million passengers pass through Gatwick’s security every year – but its not just a matter of keeping them safe in the skies, half the story is looking after them down on the ground.

Our challenge was to attract applications from customer service focused individuals – rather than your typical security-bruiser type.

Our solution was to use the poetry of everyday life. Each advert celebrated the myriad of characters who pass through security but beware the third line which denotes a potential risk.

The result was 8753 applications – Gatwick were originally expecting just 2000.

The number and quality of applications meant Gatwick built a strong talent pipeline, so when an extra project arose they had 40 people ready and waiting.


About Gary Baggings

Andrea is a former farm girl who is currently living and working in London. She spends her days writing words for other people, and the long nights penning her own. When she grows up she wants to be cleverer than she is now and run an emporium of some sort. For no good reason, and against sound advice, she writes under an inexplicable pen name, visit for more.
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