Brief: Sum up your USP in less than 15 words – then create a campaign to bring it to life.
This was just stage one of a thoroughly long process to get my first job as a copywriter in London with Bernard Hodes Group. Alongside the video I sent Hodes a prototype jambuzzginater, some safety goggles and, of course, the star of the show, the little pocket dictionary. They also received a big book brimming with campaign ideas.
Here’s what my incredible boss/mentor/drinking buddy/doodler in chief/inspiration/friend had to say when I left their offices two years later.
“Andrea initially won her role at Hodes after trouncing some pretty stiff competition. Once her legs were firmly inserted beneath her desk, she didn’t fail to disappoint. Her writing is thoroughly excellent and she’s more ideas fizzing about in that frizzy head of hers than you could probably ever envisage – thankfully. If you could actually envisage them all, you’d be driven to the edges of insanity. Perhaps even beyond. So count your blessings you can’t envisage them all.
All in all, Andrea would make a fine addition to any creative team. She’s great. Plus she’s got a lovely array of brightly coloured Su Pollard-esque clothes. What more could you want?” September 27, 2012
Stephen Dix, Head of Copy, Bernard Hodes Group
managed Andrea at Bernard Hodes Group UK
I took this from LinkedIn, so its really official.