Gazprom Graduate Challenge

When it comes to the graduate market, Gazprom Marketing and Trading is still the new kid on the block. However, having grown tenfold in just five years their plans are equally as ambitious as their competitors – which includes The Big 4. In the past they haven’t had any difficulties attracting applicants, however in 2011 they wanted to build their brand within the wider student body.

Limbering up

We recomended they build a social media based game, that had the potential to go viral through users sharing their scores on their facebook profile.

The Hurdles

By far the biggest challenge was pitching the questions at the right level. So we  spent an afternoon with their current gradaute intake at their awe-inspiring Regents Park HQ. And after that, well it was a long week trawling through lateral thinking puzzles, closely monitoring the stock market and working collaboratively with the client to get the questions just right.

Podium Position

Thanks to the ‘Trading Places’ game (a pun on the prize and the nature of their business) the facebook page has gained over 300 likes and we’re just whittling down the final entries to find our winners. Success.

 

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About Gary Baggings

Andrea is a former farm girl who is currently living and working in London. She spends her days writing words for other people, and the long nights penning her own. When she grows up she wants to be cleverer than she is now and run an emporium of some sort. For no good reason, and against sound advice, she writes under an inexplicable pen name, visit www.garybaggings.wordpress.com for more.

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